Local television stations are moving away from expensive syndicated programming toward lower-cost, multi-platform formats that emphasize authentic talent and digital monetization. Industry leaders at ...
Broadcasters are determining how to monetize the digital space, while digital creators move into linear platforms like FAST, ...
When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our ...
"We are watching carefully as the television world moves toward greater consolidation, as the battle for Warner Bros. Discovery illustrates," Steve Swartz told staff Tuesday. By Alex Weprin Senior ...
Many of us have been waiting many, many years for advertisers and agencies to view streaming and linear TV channels as a holistic premium video world, where planning, buying, selling and measurement ...
Americans' attention to local news has declined since 2016. Explore how people get local news today, shifting from TV and ...